Net Cost Market in Brooklyn Uses Scent Marketing to Lure Shoppers
By: Marissa Brassfield
Published: July 25, 2011

Scent is a powerful attractor -- just ask Net Cost Market in Brooklyn, a supermarket that's embedded five ScentAir machines on its walls to pump fragrances like grapefruit, smoked meat, rosemary foccacia and chocolate in the air where these goods are sold. "I think because of these machines it makes customers hungrier," said Angelina Khristichenko to CBS News.
Net Cost Market's produce sales have gone up 7 percent since installing the ScentAir machines. Check out CBS News' coverage of the market below: