Red Lobster "Crabfest" Ad Features a Crab Fisherman
By: Marissa Brassfield
Published: July 28, 2011

The latest Red Lobster "Crabfest" ad goes for a more human quality, focusing on Red Lobster crab fisherman Jon Forsythe. The campaign aims to highlight its employees and humanize the restaurant chain; this campaign shows Forsythe at work in Alaska catching the crab that will later be served at Crabfest.
The Red Lobster "Crabfest" ad also unveils the company's latest slogan, "We Sea Food Differently." Do you think this campaign will be successful?