Smirnoff Nightlife Campaign to Find Madonna's Next Backup Dancer
By: Marissa Brassfield
Published: August 19, 2011

A new campaign by vodka brand Smirnoff called the Smirnoff Nightlife Exchange Project will lead Madonna down the path to finding her next backup dancer. The interactive project asks Facebook fans to share their best nightlife stories on the Smirnoff Facebook page, culminating in a Nov. 12 party held simultaneously in 50 cities.
Madonna will be in attendance at one of the parties, where she'll judge a dance-off. The winner of that dance-off could join the Material Girl on her upcoming tour. Participate in the promo at Smirnoff.com.