Idris Elba is the New Face of Smartwater
By: Marissa Brassfield
Published: September 7, 2011

Emmy-nominated actor Idris Elba is the latest face of Smartwater. The "Luther" actor follows up Jennifer Aniston's spring and summer campaign with a series of muted photos shot by Norman Jean Ray.
The Idris Elba Smartwater ads take on an understated yet dapper aesthetic, featuring the actor in a smart tailored suit for one ad and a muscle-hugging V-neck sweater and slacks in another. Do you think Elba will drive Smartwater sales as Aniston did?