The Honey Badger Wonderful Pistachios Ad Riffs on an Online Meme
By: Marissa Brassfield
Published: September 30, 2011

If you haven't seen a humble YouTube video called "The Crazy Nastyass Honey Badger," the following honey badger Wonderful Pistachios ad won't make much sense to you. That original three-minute clip has gotten over 18.4 million views, largely due to the hilarious narration of Randall and the video's wild documentary-style clips of the fearless honey badger. (It's definitely worth watching -- I've linked to it above.)
The YouTube video became a full-blown meme, with apparel, coffee mugs and hundreds of spin-offs. Now Wonderful Pistachios has used Randall and a honey badger to crack open some tasty pistachios for its latest television commercial. This could be my favorite of the brand's ads yet!