Pedaling Women Power a Neon Male Stripper in Water Ad
By: Marissa Brassfield
Published: October 8, 2011

In this water ad commissioned by French brand Contrex, a bevy of pedaling women power a neon male stripper. In the video below, pedestrians encounter a row of pink recumbent bicycles that face the facade of a building.
Curious women begin pedaling to discover that their effort sends kinetic energy to neon wires, a DJ booth and speakers; as they pedal harder, a neon male stripper appears and delights the group with a dance. Do you think this Contrex ad was effective?