Del Taco Partners with Reel Steel for New Promotion
By: Rosemina Nazarali
Published: October 10, 2011

Del Taco has partnered with Reel Steel for a new promotion and sweepstakes. The promotion includes Macho sized Reel Steel cups, kids meal premiums, and Microsoft Tags that connect diners to digital content and a chances to win prizes like Xbox 360 and Kinect consoles, tickets to see Reel Steel and $100 Del Taco gift cards.
"'Real Steel' is an upbeat story about second chances and the importance of family, and there couldn't be a better time than now to share this message and leverage the opportunity to reward our customers in numerous ways," said John Cappasola, Chief Brand Officer at Del Taco.
The sweepstakes and promotion is available in all U.S. Del Taco locations.