Hugh Jackman Creates Charity Coffee Brand
By: Marissa Brassfield
Published: October 11, 2011

Actor Hugh Jackman has been championing several charitable causes as of late -- my colleague Rosemina wrote about his efforts to fight famine in East Africa last month -- and his latest venture is a charity coffee brand. Jackman partnered with Laughing Man Worldwide, a beverage brand that only uses ingredients from farmers in poverty-affected areas like Guatemala and Indonesia, for his upcoming coffee brand. All proceeds will go to charity.
"I met a man who changed the way I look at the world," said Jackman. "As [coffee farmer] Dukale and I planted coffee trees together, I began to see the potential for one man's hard work to transform an entire community... I was so inspired by what I learned from him and his community, I made Dukale a promise to do my bit to help."
The packaging for Laughing Man Coffee, which was designed by Sam O'Donahue, Pierre Jeand'heur and Felix de Voss, appears above, and there's also a video of Hugh Jackman discussing the venture below. Do you plan on supporting Jackman's charity coffee brand?

Comments:
Laughing Man
October 12, 2011

Thanks for sharing the news about our Laughing Man launch! We're very excited about having the ALL BE HAPPY motto being the core of our company, our people, and our products. To learn more about Laughing Man, you can visit us in the following places: 
Our Website: http://livelaughingman.com
Twitter: http://twitter.com/livelaughingman
Facebook: http://facebook.com/livelaughingman
Youtube: http://youtube.com/livelaughingman
Marie

I'm inspired. I just ordered coffee for gifts. Can't wait to try it. Thanks!