Beware of "artisan" labeled Foods
By: Shoshanna Levy
Published: October 31, 2011

Every time a grass roots trend begins to gain momentum, the mega corporations jump in to get their piece of the pie.
Commercial food brands such as Starbucks, Domino's Pizza, and Frito_lay are all using the word "artisan" to invoke visions of healthier products. The problem is that these "artisan" items aren't much different from their usual counterparts.
"The true definition of artisan is food that has actually been hand-crafted by a skilled food craftsman. This includes foods like small-scale, farm-produced cheese, for example, or slowly- and carefully-produced meals made by a chef or cook. Artisan food is not mass produced, in other words, which means it has no place on anything created by a food conglomerate like Frito-Lay".