Earlier this month, it was announced that David Beckham would be replacing Jamie Oliver as the spokesperson for UK grocery chain, Sainsbury's. Now, it is being revealed that Oliver is supporting Morrisons, a competing store.
Just as Sainsbury's releases their final Oliver ad, Morrisons will be releasing a special Christmas turkey kit for £39.99, being launched by Oliver himself.
Oliver is a fan of Morrisons because they have both worked with a free-range turkey farmer, Paul Kelly. Each of the turkeys being sold in the Christmas kits are coming from Kelly's company, Kelly Bronze.