Beck's Warhol 100 Auction Courts Klout Influencers

December 14, 2011

Beck's is auctioning off 100 bottles emblazoned with Andy Warhol's self-portraits, and the beer company is courting Klout influencers to build buzz (and hopefully bids). Beck's released invites to the online auction to any Klout user with a score above 35 and topics that include painting and social media; however, due to Klout's ability for users to share perk invites, well-connected Klout users with influence in other topics are also getting access.

Proceeds from the Beck's Warhol 100 auction will benefit The Green Box Project by Beck's and the Andy Warhol Foundation for the Visual Arts. For another unusual booze auction, see this article on Bernie Madoff's wine collection.

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