Christmas Wine Literally From a Dumpster
By: Anthony Adragna
Published: December 25, 2011

UK-based liquor store Oddbins came up with an interesting promotion to encourage their customers to recycle their empty wine bottles. Customers dropping off their empty bottles were rewarded with a bottle of Oddbins Errazuriz Cabernet Sauvignon. 
Would you accept a bottle of wine that emerged from a dumpster? Obviously a lot of people would. 
Simon Mason of Oddbins said, "These are the odd bins that just keep on giving! We wanted to bring in a bit of Christmas cheer and try to find a fun way to encourage people to recycle - and you can tell by the reaction of the people in the video that it worked."