Absolut London Packaging Honors British Style Through the Ages
By: Marissa Brassfield
Published: February 16, 2012

This special-edition label by Jamie Hewlett for Absolut London honors iconic British style and culture over the years. It features illustrations of a 1700s dandy, a bowler hat-wearing gentleman, an 80s punk, a mod female and more.
"For Absolut London I chose to recreate seven iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London's culture at the time," said Hewlett. For a city-centric Absolut bottle launched stateside, check out the Absolut SF edition.