Hipster Branding is a Tumblr blog that takes iconic logos from the likes of Mercedes-Benz, McDonald's, Gillette, Adobe and Apple and reworks them to fit a hipster aesthetic. Heinz, for example, gets a makeover that shows off its heritage, while the familiar golden arches of McDonald's are nixed in favor of a crossed fork and knife.
Click through the pages below to see more food-themed logos that Hipster Branding has done. For an adorable take on logos and branding, watch this 5-year-old describe popular brands just by looking at their insignias.
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Heinz Ketchup
The hipster version of the Heinz ketchup logo plays on the brand's rich history, with 1869 prominently displayed in the center of a circular logo.
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McDonald's
The hipster version of the McDonald's logo is in stark black and white, with an all-caps font and a crossed fork and knife. No golden arches here!