Jessica Alba Named Among 'Most Creative People in Business' for The Honest Company
By: Marissa Brassfield
Published: May 21, 2012

Actress Jessica Alba founded The Honest Company in 2012 to help educate mothers on eco-friendly baby foods and household products, and Fast Company recognized her contribution to the industry by naming her No. 17 in its 100 Most Creative People in Business in 2012 list. The disposable diapers her company sells are made with a mix of wheat, corn and wood fluff that is 35 percent more absorbent than other diapers on the market; what's more, they are 85 percent biodegradable.
Jessica Alba does more than just educate other mothers on eco-friendly parenting practices. She also feeds both herself and baby with a steady diet of organic, fresh foods.