VW's Giant QR Code is Made of Orange Crates
By: Marissa Brassfield
Published: July 10, 2012

VW's giant QR code campaign is made entirely of orange crates. The German automaker is marketing the size of its commercial van line, Crafter, in Mexico in a novel way. When scanned, the giant QR code directed users to a video that showed how many of these fruit crates would fit inside the VW vehicle.
This QR code isn't the first one to be made out of unusual items; the QReo is made entirely of Oreos.