McDonald's Canada Gets Candid With Latest Marketing Campaign

July 23, 2012

McDonald's Canada has gotten candid with its latest marketing campaign. The fast food company is answering questions from customers about why a burger in the ads looks so different from one they receive in store. McDonald's director of marketing Hope Bagozzi takes the camera for a behind-the-scenes look, in which you see food stylists arrange the condiments and toppings to the front to create a perfect-looking burger.

Hopefully McDonald's Canada won't experience a backlash like the McDStories Twitter promotion.

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