Katy Perry is partnering with Popchips as an investor and spokesperson. The partnership is the result of a tweet from Perry about the healthy snack.
"I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite!" she said. "When I discover something good, I want to share it with everyone I know, so I tweeted about it."
Katy Perry's Popchips ad campaign will debut this fall.