Ketel One is Looking for Someone to Answer a Gentleman's Call
By: Marissa Brassfield
Published: July 27, 2012

Ketel One is looking for someone to answer "A Gentleman's Call" in collaboration with men's magazine GQ. The marketing campaign is inviting people to come up with a unique idea that will elevate society's behavior. The incentive? A prize of $100,000.
The campaign is promoted by Ian Somerhalder, Carlos Ponce and Adam Garone. Maybe the winner of the $100,000 will come up with something as innovative as quinoa vodka.