Bob's Burger Chain Uses Edible Packaging
By: Carly Foy
Published: December 17, 2012

Brazilian burger chain Bob's recently launched a campaign surrounding the idea that their burgers are irresistible and no one can wait to eat them. To further drive the point home, for a limited time, Bob's offered edible packaging and the company claims no one threw out the paper packaging. 
The agency behind this creative stunt was NBS