Dole Nutrition Institute to Participate in Food Day Campaign
By: Marissa Brassfield
Published: August 2, 2011

Yesterday, the Dole Nutrition Institute announced that it would participate in the Food Day campaign, a nationwide initiative that focuses on eating healthy foods like whole grains, beans, fruit and vegetables. Food Day will take place on Oct. 24, 2011.
Dole will add a "Food Day" sticker on its bananas for a month to promote the campaign -- a move that will reach 100 million consumers -- in addition to video and newsletter promotions and a standalone Food Day event at the Kannapolis, N.C. Dole Research Lab, according to a Dole press release. Do you think Dole's participation will help raise the profile of Food Day?