Heineken Limited Edition Design Contest Picks the Winning Bottle

April 1, 2012

The Heineken Limited Edition Design Contest had over 30,000 entries, yet the beer brand has finally chosen a design to commemorate the company's 140th year. For the contest, Heineken used social media to solicit fans' input and select the winning design.

The selected bottle design, which was created by Rodolfo Kusulas and Lee Dunford, will appear in Heineken packs starting in December 2012. This isn't the first time that Heineken has made a splash; recently, the brand offered free Wi-Fi to 100 London pubs.

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