Be Wine Targets the Moods of Millennial Women
By: Marissa Brassfield
Published: April 2, 2012

Be Wine is taking a new advertising approach when it comes to targeting millennial women: marketing by mood. The company measured how this demographic felt when shopping for their wine, discovering that above all, young women had trouble making choices at the liquor store.
The wine company responded by producing an array of wines that are fun and flirty, each boasting names like Flirty Pink Moscato and Fresh Chardonnay. If you need another reason to take in the delight of this top tipple, check out this recent study explaining how wine can help strengthen bones.