Travis Pastrana Red Bull Can
By: Marissa Brassfield
Published: May 25, 2012

Design firm ilovedust has created a special edition can of Red Bull that features extreme sports icon Travis Pastrana. The idea was to allow consumers a chance to interact with the brand, as the U.K. can will have a QR code to lead drinkers to digital content.
Recently, Red Bull announced the launch of Red Bull Total Zero. What do you think of the way Red Bull continues to innovate and serve its market?