Rugbeer Vending Machine Makes You Tackle to Quench Your Thirst
By: Marissa Brassfield
Published: June 18, 2012

The Rugbeer vending machine in Argentina requires you to tackle it for a brewski. The machine is part of a marketing campaign to capture the attention of rugby fans and measure their strength.
Another interactive way beer producers are connecting to their audiences is through smartphone applications. Check out the Rugbeer in action below.