Taylor Swift Signs a Deal with Diet Coke

January 28, 2013

Taylor Swift has just signed a deal to become a brand ambassador with Diet Coke. The superstar, who has deals with Target, Sony, CoverGirl and Elizabeth Arden, is set to be "integrated into all key marketing efforts for the brand – including advertising, retail activation, experiential and more," according to a Coca-Cola press release.

Swift took the time to announce the deal through YouTube and encouraged fans to check out the Diet Coke Facebook page for more updates. Check out the video below.

The deal follows Beyonce's $50 million deal with Coca-Cola's main competitor, Pepsi.

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Karen's picture

I marvel at this young woman's tatlent, style, taste and grace. I just wish she had picked a healthier product to endorse and not one that paid her the most $. Disappointed :(