Those who have ever seen, taken or been the subject of incriminating photos during a night out will appreciate the Norte Photoblocker beer holder. This beer cooler automatically emits a bright flash when it detects flashes from cameras and cellphones, overexposing and ruining any potential digital "evidence."
"We placed several beer coolers in different bars in the North of Argentina," explained Maxi Itzkoff of Del Campo. "People took lots of photos that ended up being blurry beyond recognition and then uploaded them to social media anyway.
While the Norte Photoblocker beer holder is technically part of an ad campaign, I wouldn't be surprised if it becomes a reality soon. See it in action below, and check out this Newcastle billboard for a more artistic campaign..