Pizza Roulette Promotion at Hell Pizza is a Dangerously Spicy Game of Chance
By: Marissa Brassfield
Published: March 12, 2012

Roulette in a Las Vegas casino is one thing, but the Pizza Roulette promotion at New Zealand's Hell Pizza adds a whole new level of danger and suspense. The ad depicts a pizza with one flaming slice cut out of it and the copy "Ask nicely and we'll put the hottest chili known to mankind on one slice of your pizza. It doesn't cost. But someone pays."
That chili is likely the Bhut Jolokia or ghost pepper, which is 401.5 times hotter than Tabasco sauce. Do you dare to play Pizza Roulette?